Fair & Honest Pricing Structure
Pricing in the consulting world is rarely transparent.
We publish ours because we believe buyers deserve to know what to expect before they ever contact us.
Whether you need a single focused conversation or an ongoing marketing partner, the right starting point depends on where you are and what you are trying to solve.
Three Ways to Work With Us
01.
Advisory
We Tell You How To Do It
One time advisory sessions, Recurring advisory packages & Audits
02.
Training
We Train You How To Do It
03.
Consulting
We Execute For You
This is for companies that want us to deliver the work. Engagements are either project-based, with a defined deliverable and timeline, or retainer-based, with consistent monthly delivery over a committed term.
Featured Services
Advisory packages: we tell you what to do
The Clarity Session
- -For clients that need a focused answer now
- -45 to 60 minute paid consultation built around your specific situation
- -Pre-session assessment to be completed
- -Written summary
- -Prioritized recommendations delivered after the session
- -fee credited towards any retainer engagement if booked within 30 days.
- $895
The Audit & Diagnostic
- -A structured review of your B2B marketing against the 8 steps of the Buyer Confidence System.
- -It shows where buyers lose confidence in you, and what to fix first
- -Each audit delivers a written report with prioritized recommendations.
- -A guided walkthrough of the report
- Starting at $3,495 depending on company size and scope.
The Monthly Advisory
- -A structured review of your B2B marketing against the 8 steps of the Buyer Confidence System.
- -Set priorities for the next 90 days
- -Two 60-minute calls a month
- -Email access between calls
- -Review of your plans, strategy
- -A progress review every 3 months
- Starting at $2,995/month, 3-month minimum
Daily Rate
- Short-term work that doesn't call for a project or retainer commitment. Day Rate: $1,750 to $2,500
Monthly Retainers
- Looking for information on monthly retainers? Information is covered in the FAQ below.
B2B Marketing Clarity Session
- -For clients that need a focused answer now
- -45 to 60 minute paid consultation built around your specific situation
- -Pre-session assessment to be completed
- -Written summary
- -Prioritized recommendations delivered after the session
- $895
Marketing Audits & Diagnostics
- -A structured diagnostic of your marketing with a clear output: what is working, what is not, and what to prioritize next.
- -We offer four distinct B2B marketing audits
- -Options: Content Marketing Audit, B2B Marketing Audit, AI Search Optimization Audit, and Credibility Audit
- -Each audit delivers a written report with prioritized recommendations and a guided walkthrough
- Starting at $3,495 depending on company size and scope.
Content Marketing Strategy
- -We assess your current content marketing situation
- -Deliver a documented plan and roadmap your team can execute
- -A content plan grouped by job and assets required: Attention, Authority, Decision, and Adoption
- -A distribution plan: where content must show up
- Monthly retainers: $2,495 to $12,500 depending on scope
Fractional Marketing
- -Senior marketing leadership
- -Without the cost of a full-time executive hire
- -Embedded in your team to own strategy, direction, and execution oversight
- -Scales with your budget and stage of growth
- $3,500 to $15,000/month depending on scope, execution support
Daily Rate
- Short-term work that doesn't call for a project or retainer commitment. Day Rate: $1,750 to $2,500
Monthly Retainers
- Looking for information on monthly retainers? Information is covered in the FAQ below.
All Services
Audits & Diagnostics
- Content Marketing Audit
- B2B Marketing Confidence Audit
- AI Search Optimization Audit
- Credibility Audit
Strategy
- B2B Marketing Strategy (The Buyer Confidence Marketing System)
- Fractional Marketing Services
Content Marketing
- Content Strategy
- Content Creation
- Authority Content Creation
- Industry Research Report
- Decision Content Creation
Visibility & Discovery
- AI Search Optimization
- SEO Services
- Content Distribution Services
Credibility & Evidence
- Credibility & Evidence Audit
- Organizing An Evidence Hub
- Executive Authority & Visibility
- Credibility Content Creation
Training & Workshops
- B2B Content Marketing Training
- The Buyer Confidence System Training
- Buyer Confidence as Culture: Leadership Workshop
Next Steps
The most common first steps is the Clarity Advisory Session; for clients that need a focused answer now through a 45 to 60 minute paid consultation built around your specific situation.
Or discuss other engagements with us. Contact us now.
FAQ - B2B Marketing Consulting Pricing & Packages
What is the Clarity Session and what do I get out of it?
The Clarity Session is a focused, paid consultation built around one specific marketing challenge, not a sales call and not a scoping exercise. You get a 45 to 60 minute session directly with our founder, backed by research into your specific situation beforehand, so the time is spent solving your problem instead of explaining it.
- Direction – you leave with a clear, informed perspective instead of spending weeks deliberating internally or guessing at next steps.
- Senior expertise only – every session is with our founder, decades of B2B marketing experience, not a junior account manager or a generalist.
- A written deliverable – you receive a summary of what was discussed plus prioritized recommendations you can act on immediately, delivered within 2 to 3 business days.
- No pressure to continue – the session is a complete deliverable on its own. If a larger engagement makes sense afterward, you’ll hear about it, but nothing is owed beyond the session.
- Credit toward future work – the $895 session fee is credited toward any regular engagement booked within 30 days, so it’s not a sunk cost if you do decide to go further.
What's the difference between project-based and retainer pricing?
- Project-based: one deliverable, one fixed scope, one price, no ongoing commitment after it’s delivered. Choose this when you have a specific outcome in mind and don’t need an ongoing relationship to get there.
- Retainer: continuous work over a committed term. Choose this when the work itself is ongoing, marketing doesn’t stop after one deliverable the way a single project does.
Retainers usually cost less per month than the same work billed project by project. That’s because we are not re-learning your business and rebuilding context with every new engagement, the knowledge carries forward.
How do you charge for B2B Marketing Consulting services?
We use four pricing methods, and which one applies depends on the type of engagement.
- Fixed project price – for audits, strategy work, and content projects. You know the full price before work starts, because the scope is defined upfront.
- Monthly retainer – for execution work and ongoing support. This is the option when you need continuous marketing activity, not a single deliverable.
- Day rate – for short-term work. This applies when you need senior expertise for a defined stretch of time but aren’t ready for a project or retainer commitment.
- Flat session fee – for the Clarity Session. One price for one focused conversation, no scoping call needed first.
We never bill by the hour. Every price is set by the outcome and the expertise required, so you’re paying for what gets solved, not for time tracked on a clock.
How do monthly retainers work?
Retainers run over a committed term of 3, 6, 9, or 12 months. Covers execution, strategy ownership, or a combination depending on scope. The longer term is what makes the lower monthly rate possible, since it gives us room to plan resourcing instead of pricing each month on its own.
- Individual service retainer – starting at $2,499/month. Right for one focused area, like SEO, AI search optimization, or content creation, when that’s the specific gap you need filled.
- Packaged retainer – starting at $5,499/month. Right when two or more services need to work together, so they’re managed under one agreement instead of billed separately.
- Full marketing engagement – $7,499 to $19,999/month. Right when you want us owning the overall strategy and coordinating execution across it, not just running individual services.
When does a day rate make more sense than a retainer?
A day rate ($1,750 to $2,500) fits when you need senior expertise for a short, defined period, like a workshop, a working session, or a one-off review, and committing to a project or retainer wouldn’t make sense for that scope. For anything beyond a short engagement, a retainer or project price becomes the more cost-effective option, because the day rate is priced for flexibility, not volume.
