- Assessing Content Marketing not just content
- Build Authority
- A clear, detailed assessment
You don't need someone telling you to just publish more, optimize headlines or re-write structured pages.
You need a clear, honest picture of where your content marketing actually stands and how it impacts buyers shortlisting you.
A hands-on assessment from experienced B2B marketers, not an automated report
Is Your Content Marketing Having An Impact?
Most B2B companies that reach out for a content marketing audit share a similar feeling.
- Something isn’t producing the results it should.
- Visibility may have improved but pipeline hasn’t.
- Content is being published but buyers aren’t engaging the way you expected.
- Activity is up but marketing through content isn’t translating into the outcomes leadership expected.
You don’t need someone to tell you to publish more or optimize your headlines. You need a clear, honest picture of where your content marketing actually stands, what’s working, what isn’t, and where the gaps are relative to where you want to go.
That’s what a B2B Content Marketing Audit from us delivers.
What the B2B Content Marketing Audit Covers
Our B2B Content Marketing Audit is not an automated generated report. It is a comprehensive, hands-on assessment of your B2B Marketing through the lens of you content marketing strategy.
This audit produces a clear assessment of where your content marketing strategy stands. We assess the following:
- How content is produced, who produces it, workflows and governance
- What content assets exist and whether they serve the right functions
- How content is managed and measured
- Whether the content marketing process is set up to produce consistent, purposeful output
Customer Goals
Before assessing anything, we spend time understanding your customer goals. Without knowing who you want to reach, we have no meaningful way to evaluate where you stand.
Organizational Intelligence
We spend time with the people inside your organization who shape how content marketing actually works and is used. Sales, to understand real buyer friction points and wins. Executive leadership, to understand positioning beliefs and growth goals. Product teams, to identify areas that need coverage. Customer support, to surface friction areas buyers experience after the sale. And of course, Marketing to understand positioning.
Most audits never go this deep.
Competitive Intelligence
What your competitors are publishing, how they show up on search and AI engines, and where your content opportunities exist.
Your Content System
How your content is organized across the five content functions. Attention, Authority, Decision, Proof and Adoption. Which functions are over or under-invested in and where gaps are creating friction in the buyer journey.
Content & Web Page Architecture
Whether your content is structured so AI engines and search can find it, extract meaning from it, and reference it accurately.
Building Credibility Assets & Exectuive Visibility
Whether the proof buyers and AI systems look for, case studies, testimonials, reviews, executive visibility and third party mentions, is present, visible, and accessible where buyers are looking.
Content Distribution
Whether your content is actually reaching buyers during their research or sitting unseen after publishing.
Measurement
Whether you are tracking signals that reflect if your content is having an impact and producing buyer confidence, not just traffic.
Accelerators
Identifying how specific accelerators such as paid media, internal content culture, or owned assets could be leveraged to significantly speed up results given your situation, goals, and resources.
A Content Marketing Audit
is NOT the same as A Content Audit
These two terms are often used interchangeably. They are not the same thing.
- Reviews individual content assets.
- Looks at each piece on your website and how they are performing, and whether they need to be updated, consolidated, or removed.
- It is an inventory and performance review. Nothing more.
- Reviews your entire content marketing process
- Examines not just what you have published but whether your entire approach to content marketing is set up to produce the outcomes your business needs
- Is your content marketing strategy getting buyers to put you on the shortlist?
What You Walk Away With
Our Content Marketing Audit produces a clear, honest picture of where your marketing stands relative to your goals and oriented around how buyers and AI systems actually decide.
Bottom line: Is your content marketing strategy helping buyers put you on their shortlist?
Deliverables
- A detailed audit report covering every area assessed
- A presentation and guided walkthrough of findings with your leadership team
- A prioritized list of gaps and opportunities ranked by impact
How To Engage
A B2B Content Marketing Audit is a paid, hands-on engagement. It requires access to your team, your content, your data, and your goals.
The depth of what we produce reflects the seriousness of that commitment.
Every client situation is different. Some companies need a focused audit of a specific area. Others need a comprehensive assessment of their entire content marketing system. We offer several ways to engage depending on your situation and goals.
